Aline Brands: A New Approach to Marketing is Hitting the Market by Storm

October 02 14:03 2023
The Fractional CMO: A New Approach to Marketing is Hitting the Market by Storm.

While the concept of hiring a fractional executive isn’t new in itself, it’s gaining popularity in the marketing space at a fast rate as more companies realize they need someone in the driver’s seat. Companies are spending more than ever before on new trends in digital marketing, but they don’t entirely understand how they work and they aren’t sure how these strategies impact their bottom line. In addition, marketing has become fragmented. Companies have agencies handling some marketing, in-house employees handling other parts of their marketing and when stakeholders ask for ROI, they are met with analytics that don’t seem to correlate.

Aline Marketing Executives has set out to change that. Founder and Fractional CMO, Ashly DePew is challenging companies to be more intentional with their resources: both their time and dollars. Recommending that instead of throwing things at the wall and seeing what sticks, she tells companies to take the time to set quarterly company goals and make sure their marketing efforts align directly with these goals. Companies should measure progress and consistently refine their strategy.

What exactly does a fractional CMO do and what are the benefits of using one?

1. They work as your strategic partner:
Fractional CMOs collaborate closely with the leadership team, or business owner, to understand the business’s goals, vision, and market dynamics. By aligning marketing strategies with broader organizational objectives, a Fractional CMO helps drive growth initiatives.

2. They focus on strategic planning and execution:
Fractional CMOs conduct thorough market research, analyze customer behavior, and evaluate competitors to identify growth opportunities. With their expertise, they craft tailored marketing plans that encompass branding, messaging, positioning, and channel selection.

3. They help you leverage marketing technology and tools:
Fractional CMOs stay updated with the latest marketing technologies, tools, and trends, and evaluate their potential impact on the company’s marketing efforts. The fractional CMO may recommend and implement appropriate marketing automation, analytics, or systems to improve marketing efficiency and effectiveness.

4. They Offer team leadership and development:
A Fractional CMO can also provide guidance and mentorship to internal marketing teams. They have a wealth of industry knowledge and can help build and refine marketing departments, recruit talented professionals, and optimize workflows.

5. They measure results:
Fractional CMOs help to establish key performance indicators (KPIs) aligned with business objectives to track the effectiveness of marketing campaigns.

6. They are scalable and cost-effective:
Companies can engage a Fractional CMO on a part-time or project basis. This allows businesses to access top-level marketing talent without the long-term commitment and overhead costs associated with a full-time CMO.In a dynamic business landscape, having a Fractional CMO can be a game-changer for organizations seeking strategic marketing expertise.

Ashly DePew, founder of Aline Marketing Executives is a Fractional Marketing Executive based in Nashville, Tennessee. She partners with her clients to provide strategic leadership and expertise in marketing. She helps organizations develop and measure effective marketing strategies to achieve their business goals.

Media Contact
Company Name: Aline Brands
Contact Person: Ashly DePew
Email: Send Email
Country: United States