The hospitality and travel industry is one of the hardest hit sectors in the COVID-19 pandemic. Numerous restaurants, hotels, and other tourist-driven businesses all over the world have closed temporarily, while others were forced to close their doors permanently. With borders closed and lockdowns in place, many hospitality businesses have decided to focus on getting bookings for next year, in the hopes that everything will be much better. One hotel has employed the services of Phantastiq Enterprises to help them increase their revenue despite the devastating pandemic.
The Ramada Jackson’s Point Hotel is a Canadian lakefront hotel that has been facing a decline in revenue even before the COVID-19 lockdown. After three years and millions of dollars in renovation, the hotel was primed to be one of Canada’s prized gems. It is the only known venue and hotel property where guests can host events not only by the water, but directly on the water. This makes Ramada Jackson’s Point remarkably special.
The lockdown caused revenue to decline even faster. While the hotel had spectacular operators, great management, and prudent capital allocators, their cashflows did not match the calibre of their offerings. The missing piece was effective marketing to showcase their hidden asset, while leveraging data to spend marketing efficiently.
With the help of Phantastiq Enterprises’ data-marketing – not digital marketing, the Ramada Jackson’s Point Hotel’s revenue increased two-fold within a month. This made them the only known Canadian hotel that was able to increase their revenue by more than double during the pandemic. They were able to receive enough reservations to fully book the venue for the entire summer of 2021.
Phantastiq’s data-marketing solutions has made the Ramada’s rate per guest increase by 30% due to high demand, despite the worst downturn of the hospitality industry. For every $1 spent with Phantastiq, the hotel consistently generated $10 in revenues.
Phantastiq recently released a Data-Marketing CRM that utilizes machine learning, which is planned to include free landing page/email design services, unlimited email testing, and predictive automation/sending via machine learning. Predictive content sends emails when the recipient will most likely open, based on prior email activity and/or online behaviour. Additionally, it sends content that the recipient engaged with the most on prior email activity/online behaviour.
Any business can benefit from data-driven marketing, especially in today’s extremely competitive climate. It increases customer engagement, as well as revenue. To know more about Phantastiq Enterprises’ data-marketing solutions, visit, https://www.phantastiq.ca/.
Media ContactCompany Name: Phantastiq EnterprisesContact Person: Godric BelvedereEmail: Send EmailPhone: 6475646555Country: CanadaWebsite: https://www.phantastiq.ca/
