Unlocking the Potential of B2B Video Marketing With Charter & Co, an Illustrious Video Marketing Agency

July 18 07:01 2023

“We help businesses tell extraordinary brand stories with video.”

Charter & Co, a B2B video marketing trailblazer, is demystifying video marketing for businesses. The agency is recognized as a leader in the video marketing industry, providing cutting-edge solutions and being a reliable partner for businesses to win more business with exceptional video marketing. Through its revolutionary approach to B2B video marketing, Charter & Co helps create irresistible video content that drives real business results and transforms the way businesses engage their target audience.

Going by recent statistics, video marketing has become one of the most effective communication methods for businesses to their consumers. With 87% of marketers reporting increased ROI from video marketing campaigns, 86% of businesses have jumped on the bandwagon. However, video marketing for B2B and B2C brands looks very different. Where consumer-targeted video content strives to appeal to people’s emotions and be engaging and fun, B2B video content takes a dry approach, lacking engagement.

Surprisingly, the lack of glamour in B2B video marketing has existed since the 1940s, and while these traditional approaches have persisted for decades, B2B video marketing is now experiencing a shift. Charter & Co shares that businesses can run successful video marketing campaigns by transplanting B2C video content’s ability to captivate and engage audiences into B2B videos. At the forefront of pushing the B2B video marketing revolution, the agency harnesses various B2B marketing formats, its highly qualified team of experts, and state-of-the-art equipment to create engaging B2B video marketing solutions that deliver results.

With the ongoing shift, marketers who have restructured their business videos have reported increased engagement, conversions, and revenue. 71% of B2B marketers now use video for businesses, with 73% reporting positive ROI. Charter & Co helps companies to set up their B2B video marketing, covering everything from how to make B2B videos to B2B video marketing tips for better engagement and conversion.

“We’re all about making video marketing enjoyable, approachable, and accessible for businesses like yours. We know that creating video content can seem challenging, but our team is here to support and guide you through sharing your brand story.”

According to Charter & Co, picking the right channel to share the video content is as important as the information contained in the video. This ensures that the right audience is seeing and interacting with the video. Charter & Co offers unparalleled personalization in video creation, allowing businesses to share content tailored to their target audience. Leveraging the team’s expertise in video production and marketing, the agency offers a tool that helps businesses achieve their goals and more through quality videos that resonate with increasingly discerning video consumers. The video marketing agency also walks clients through picking the right video format, channel, content focus, and more. “We love making videos for our clients, whether it be a company culture video, animated video, or any branded content.”

About Charter & Co:

Charter & Co is a leading award-winning B2B video marketing agency that aims to ensure that businesses leverage the full potential of video marketing. The agency helps businesses create high-quality, engaging videos and develop effective video marketing strategies that help them connect with their target audiences and achieve their bottom line. Charter & Co has partnered with more than 50 brands across industries in the country, won 25+ awards for its incredible work since 2019, and brought in over 35 million dollars in video campaign revenue.

Visit https://www.charterandcompany.com/ for more information on B2B video marketing.

Media Contact
Company Name: Charter & Co
Contact Person: Drew English
Email: Send Email
Phone: 331-265-4020
Country: United States
Website: https://www.charterandcompany.com/